The China Paint Brand Ranking helps paint companies build strong brands.
------Beautiful China: The Paint and Coatings Industry in Action - 2013 China Paint Brand Ranking
Launched in January 2014, the "2013 China Coatings Brand Ranking" was jointly organized by China Coatings Magazine Co., Ltd. and Beijing Tubo International Exhibition Co., Ltd. After three months of nominations and applications, a total of 265 companies submitted application materials to the China Coatings Brand Selection Committee, representing 288 brands. The specific details are as follows:
(I) Brand Category
1. 31 brands applied for the 2013 Architectural Coatings Award.
2. 45 brands applied for the 2013 Anti-corrosion Coatings Award.
3. 19 brands applied for the 2013 Wood Coatings Award.
4. 13 brands applied for the 2013 Automotive Coatings Award.
5. 20 brands applied for the 2013 Artistic Coatings Award.
6. 21 brands applied for the 2013 Coatings Equipment Award.
7. 37 brands applied for the 2013 Pigments and Fillers Coatings Award.
8. 24 brands applied for the 2013 Raw Materials and Auxiliary Materials Coatings Award.
(II) Enterprise Category
32 companies applied for the 2013 Paint and Coatings Industry Development Potential Award.
(III) Individual Category
In 2013, 26 individuals applied for the Business Elite Award in the paint and coatings industry.
(IV) Education and Training Categories
Twenty companies applied for the 2013 Talent Recognition Award in the paint and coatings industry.
It is reported that the application materials from companies will be compiled and reviewed in April, and the results of the 2013 China Coatings Brand Ranking will be announced in May.
There are no fees involved in the application, evaluation, and listing processes of the China Coatings Brand Ranking. The aim is to fairly and impartially recognize applicant companies, brands, and individuals, and to present a high-quality brand ranking to the public. From a communication perspective, the proliferation of brand rankings and the closed nature of promotion systems are detrimental to the healthy development of the coatings industry. The China Coatings Brand Ranking evaluates brands from three perspectives: the brand as a product, the brand as an organization, and the brand as an individual. This multi-dimensional perspective helps the public quickly understand which perspective the "brand" corresponds to.
Brands have no value without consumers. The China Coatings Brand Ranking will adhere to a consumer-centric perspective, measuring and evaluating submitted product brands, organizational brands, and personal brands. Simultaneously, it will leverage the promotional platforms of the China Paint and Coatings Industry Association and its partners to extensively promote the ranked brands to downstream industries and the general public, helping coatings companies build strong brands.